When it comes to online marketplaces, Amazon is a giant. Whether you’re a seller, a buyer, or both, Amazon provides an extensive platform for various activities, from purchasing daily essentials to running an online business. However, when it comes to account management, many users wonder: How many Amazon accounts can you have?

In this article, we’ll dive into Amazon’s policies on account creation, the limits on how many accounts you can have, and explore how to manage multiple Amazon accounts effectively.

Amazon Account Types: Seller vs. Buyer Accounts

Before we dive into the question of how many accounts you can have, it’s necessary to understand that Amazon accounts come in two main types:

1. Amazon Buyer Account: This is the most common account type and is used by people who shop on Amazon. A buyer account allows users to browse products, make purchases, write reviews, and manage personal information.
2. Amazon Seller Account: These accounts are designed for businesses or individuals who sell products on Amazon. They come with added features like product listing management, order fulfillment, and advertising capabilities.

Amazon’s policies differ slightly depending on the type of account you’re using, so let’s explore the rules for each one.

Can You Have Multiple Amazon Buyer Accounts?

According to Amazon’s Terms of Service, Amazon does not allow users to have more than one personal buyer account. They specifically mention that:

• One account per household: Amazon generally discourages creating multiple buyer accounts unless absolutely necessary. If you’re trying to have more than one account, you must provide a legitimate reason (e.g., separate accounts for family members in different locations).
• Account sharing: It’s also important to note that sharing accounts between individuals in the same household is against Amazon’s terms, especially if it involves sharing payment methods.

If you attempt to create multiple buyer accounts with the same payment methods or shipping address, Amazon’s algorithm will likely flag the accounts as suspicious, leading to account suspensions or even permanent bans.

Exceptions for Multiple Buyer Accounts

There are a few exceptions where multiple accounts might be permissible:

• Business accounts: If you run a business and need to maintain multiple buyer accounts for inventory or operational purposes, Amazon may approve additional accounts under specific conditions.
• Family members: Different family members living at the same address can potentially have separate Amazon accounts, provided each account uses different payment methods and is not linked by the same email address.

However, managing multiple buyer accounts without clear justification can be a gray area and may violate Amazon’s policies if you’re not careful.

How Many Amazon Seller Accounts Can You Have?

For Amazon sellers, the rules around having multiple accounts are a bit more flexible, but Amazon’s policies are still strict.

• One Seller Account per Individual/Business: Amazon’s official policy is that each individual or business can only have one seller account. This applies whether you are a sole proprietor or a company. The reasoning behind this policy is to ensure fairness and prevent abuse of Amazon’s system.

However, Amazon does allow for exceptions if you meet certain criteria. To be approved for additional seller accounts, you must have a legitimate business need, such as:

1. Different Business Models: If you sell products in multiple categories or operate separate brands, Amazon might approve additional accounts.
2. Geographical Reasons: If you need separate accounts for different countries or regions, Amazon may allow this, especially if the marketplaces operate in different languages or currencies.
3. Separate Legal Entities: If you operate multiple legal businesses, you might be allowed to have different seller accounts under each entity.

Requesting Approval for Multiple Seller Accounts

If you believe you have a legitimate need for more than one seller account, you can contact Amazon’s Seller Support to request approval. Here’s how to make the request:

1. Log into your Seller Central account.
2. Go to the “Account Info” section.
3. Under the “Account Settings” menu, look for “Additional Account” or “Request a New Account”.
4. Explain why you need a second account, including details about how the new account will be used and why it won’t interfere with your primary account.

Amazon’s approval process is strict, and they typically only approve additional accounts for specific reasons. Be sure to follow Amazon’s guidelines to avoid getting flagged.

Risks of Having Multiple Amazon Accounts

While Amazon does allow for multiple accounts in specific cases, there are serious risks involved in managing several accounts:

• Account Suspension: If Amazon detects multiple accounts that are not compliant with their policies, all accounts could be suspended, including the primary account.
• Payment Issues: Multiple accounts using the same payment method can trigger Amazon’s fraud detection system, leading to account suspension.
• Marketplace Abuse: If you’re selling the same product on multiple accounts, Amazon may flag this as abuse of its marketplace, potentially resulting in all your accounts being banned.

To avoid these issues, it’s critical to ensure that your accounts are legitimate, and you are not violating Amazon’s Terms of Service.

How to Manage Multiple Amazon Accounts Safely

If you have multiple Amazon accounts—whether for personal or business reasons—it’s important to manage them in a way that avoids detection by Amazon’s security systems. Here is a platform and strategies you can use to stay compliant:

Use Multilogin for Account Isolation

Multilogin is a powerful tool for managing multiple Amazon accounts safely. By using Multilogin’s browser profiles, you can isolate each Amazon account to prevent Amazon from linking them. This way, you can run multiple accounts from the same computer without raising any red flags.

• Profile Isolation: With Multilogin, each account runs in its own virtual profile, ensuring that cookies, IP addresses, and fingerprints don’t cross between accounts.
• Simulate Unique Sessions: Multilogin lets you simulate different devices and locations, which is particularly useful if you need to manage accounts in different regions or with different payment methods.

This is particularly helpful for Amazon sellers managing multiple accounts or for businesses running different brands.