What Is Echotik? A full overview in 2025

TikTok has become one of the most powerful platforms for brands and creators—but standing out takes more than just posting videos. Understanding what drives views, engagement, and conversions is critical.

In this guide, you’ll see how Echotik works, what features set it apart, and why it’s become an essential tool for anyone serious about growing on TikTok.

What is Echotik?

Echotik is a dedicated analytics platform built for anyone serious about growing on TikTok. As short-form video keeps dominating social media, guesswork isn’t enough to stay competitive.

Developed by Echosell Corporation in Singapore, Echotik tracks everything from e-commerce performance to audience engagement. The platform turns raw data into clear insights so brands and creators can see what’s working, spot trends early, and fine-tune their strategies.

Since launching in 2022, Echotik has quickly become a go-to tool for understanding and scaling TikTok marketing.

Core features

Echotik stands out with a solid set of features built to give a complete view of TikTok performance. Each tool is designed to deliver detailed data and clear, actionable insights, helping users improve every part of their strategy.

Types of data collected and analyzed

Echotik tracks a wide range of data to help users fine-tune their TikTok strategy:

• Campaign Metrics: Views, likes, shares, comments, and engagement rates to measure content performance.
• User Engagement: Detailed insights into how audiences interact with videos.
• Market Trends: Real-time data on popular categories and emerging niches.
• Product Analytics: Sales figures, GMV, pricing trends, and a TikTok Shop Library with over 60 key indicators.
• Influencer Data: Rankings and performance stats to find and evaluate potential partners.
• Live Streaming: Metrics to improve live content reach and engagement.

Together, these insights give businesses and creators a clear view of what drives results on TikTok.

Reporting and analytics functions

Echotik includes advanced tools to make data easy to use and act on:

• Customizable Reporting: Create reports focused on the metrics that matter most to your goals.
• Real-Time Analysis: See live performance data and adjust campaigns without delay.
• AI-Powered Insights: Use AI to generate video scripts, analyze trends, and extract popular content ideas with one click.

These features help users move quickly from raw data to smarter decisions.

Integrations and tools

Echotik combines direct integrations with a variety of built-in tools that make it easier to work with TikTok data:

• Browser Extensions: The “TikTok Analytics by Echotik” extension for Chrome and Edge lets users see detailed performance data right on the TikTok website, including creator metrics and engagement stats.
• Search Popularity Analysis: Quickly check how popular keywords and products are across TikTok.
• TikTok Shop Fee Calculator: Estimate fees and margins for products sold through TikTok Shop.
• Product Title Optimization: Refine product titles to improve visibility and conversion rates.
• Influencer Promotion Email Generator: Create ready-to-send outreach emails for influencer partnerships.
• AI Product Information Helper: Use AI to generate clear product descriptions and explanations.

Together, these tools help brands, sellers, and agencies simplify their workflows and get more value out of their TikTok marketing efforts.

Common use cases

Echotik is built for anyone who relies on TikTok to grow a business or brand. Here are the most common ways it’s used:

• E-commerce Sellers: Research top products, track sales trends, and optimize listings on TikTok Shop.
• Content Creators & Influencers: Analyze audience behavior, spot trending topics, and improve content performance.
• Brands: Monitor competitors, refine campaigns, and track results to maximize ROI.
• Marketing Agencies: Manage multiple client accounts, create reports, and deliver data-backed recommendations.

Echotik is especially relevant for e-commerce managers, social media teams, and digital marketers who need clear insights to stay ahead.

Strengths and limitations

Like any specialized tool, Echotik has clear strengths that make it valuable for TikTok marketing, along with a few considerations to keep in mind.

Strengths

1. Comprehensive TikTok Data

Echotik delivers real-time, granular analytics built specifically for TikTok, covering trends, product performance, and audience behavior in detail.

2. AI-Driven Insights

Integrated AI tools help analyze content, generate video scripts, and highlight what works best, saving time and streamlining workflows.

3. Detailed Product and Influencer Metrics

The platform tracks sales, GMV, and product trends alongside influencer performance, making it easier to plan campaigns and choose partnerships.

4. Customizable Reporting

Reports can be tailored to focus on the most relevant metrics for each business goal, making the data more actionable.

5. Specialized Focus on TikTok E-commerce

Echotik’s narrow focus ensures deeper insights for sellers and brands using TikTok Shop.

Limitations

1. Learning Curve

The platform’s depth can feel overwhelming at first. New users may need time to learn how to use all the advanced features effectively.

2. Pricing

Echotik offers four plans designed to fit different levels of usage:

• Free: $0/month, ideal for light usage and exploration.
• Basic: $9.90/month per user (billed annually), made for beginner sellers and creators.
• Pro: $19.10/month per user, suitable for most sellers, agencies, and growing teams.
• Enterprise: $29.10/month per user, built for heavy use and collaboration across larger teams.

All plans include free registration and the flexibility to add sub-accounts. Pricing can scale depending on team size and feature needs, so it’s worth evaluating each tier carefully.

3. Platform Specificity

Because Echotik only focuses on TikTok, businesses managing multiple social channels will likely need additional tools for a complete view.

Comparison to other tools

The marketing analytics space is crowded, but Echotik stands out for its dedicated focus on TikTok. Unlike broader platforms, it’s built specifically for brands, agencies, and sellers who rely on TikTok as their main channel.

Here’s how Echotik compares to other popular tools:

Echotik isn’t a one-size-fits-all solution. It’s a specialized tool built for those who need precise, granular insights into TikTok performance, content, and e-commerce.